Apr 16, 2019

General Manager

  • Niello Volkswagen
  • Sacramento, CA, USA
Full time Automotive Business Development Finance Management

Job Description


Assumes responsibility and is accountable for customer retention and the profitability of each department in the dealership on behalf of the dealer. Fulfills responsibility through the use of sound business management practices. Plans, motivates, and coordinates the activities of the management team.

ESSENTIAL DUTIES include the following. Other duties may be assigned.

Possesses outstanding product knowledge, and is able to coach and explain to others, the operations of Land Rover vehicles and their off-road capabilities: a "zealot “.

Implements processes within the Centre in keeping with the "Land Rover Retail ., specifically, salary-based pay plans, cross-training for all employees, follow-up system processes, floor traffic tracking process, no-hassle sales process.

Creates a viable Centre Business and Marketing plan.  Provides an accurate, timely monthly financial statement to LRNA, and strategically manages financial resources to maximize Centre profitability.  Implements tactical programs as required by market and business conditions to maxim and profitability.  Publicizes the Centre via appropriate advertising and marketing within the Centre.  Directs the activities of the sales team to encourage sales guides in reaching their targets with new and used Land Rover vehicles, other used 4x4 vehicles, vehicle Kit and personal goals ensures that all aspects of the sales process are easy and hassle-free for customers.  Directs the activities of the after-sales team (service, parts and technicians) to ensure that all service processes are efficient and convenient for customers.   

Holds regular Centre team meetings to communicate with employees about all aspects of the business: specifically focusing upon performance against Business Builder measures, and overall Centre goals.

Is responsible for ensuring that all Centre employees attend the required training in order to do their jobs, and that any training needs are planned for within the Centre business plan.   

Works with Land Rover North America to schedule, communicate and carry out any programs spearheaded by LRNA, for example, the Land Rover Way Workout, 4x4 Authority, etc.

Provides individual coaching to Centre employees as required, regarding their job performance and personal development.  

Is responsible for the recruitment of all employees within the Centre, including drafting appropriate job descriptions and advertisements, interviewing candidates, and inducting them into the operations of the Centre when they are hired.

Conducts regular performance appraisals for staff under his/her direct control, and ensures that other managers within the Centre do the same for staff under their direct control.  Provides guidelines and parameters for the level of empowerment of each Centre employee to ensure they know exactly what they can do to assist in satisfying a customer with a complaint.   

Works with the Centre team to plan and coordinate Centre-sponsored events, such as off- roading, service clinics, customer focus groups, etc. to meet Land Rover Centre standards, and provide a value-added service for customers.

Is able to appropriately merchandise the Centre environment with Gear, Kit and artifacts to fully reflect the Centre philosophy.  Works with the Centre team to encourage cross-departmental knowledge and expertise. Has processes in place to allow employees to back each other up during busy periods.  Creates a positive work environment, which is a fun place to be for employees and customers alike.  Develops processes and programs to identify and reward owner loyalty, for example, incentives for repeat buyers.  Establishs objectives with each department manager and follow up to insure everything possible is  done to achieve same.  Analyze market for new and used vehicles, service and parts business to insure that objectives are proper.   

(factory supplied composites, sales, etc.)

Ensure adequacy of all staffing and compensation programs.  

Control the level of all receivables and insure prompt collection.

Assure compliance with all regulatory or other legal requirements in all areas (e.g., advertising,   

Bureau of Automotive Repair regulations, DMV regulations, insurance regulations, Truth in Lending,

Warranty requirements, etc., etc., etc.)

Assure the maximum level of professionalism and ethical standards of all personnel in the handling of all public  

customer contact and relation issues.

Assure maximum employee morale and promote total dealership teamwork.  Assure proper maintenance and appearance of lot and facility.  

Conduct regular staff and financial results meetings with department managers

Keep President informed of all relevant and/or significant events and information.  Cultivate relationships, communication and teamwork with other Niello GM’s.  

Dealership performance must be equal to or above average group performance, most importantly, but not exclusively,on department net profit and asset control.  

 Niello Company Group Composite. Dealership performance must be equal to or above average group performance.  Manufacturer provided composites. Dealership performance must be above averages.  

CSI Reports. Dealership performance must be above local, regional or national averages

MARGINAL DUTIES include the following. Other duties may be assigned.


Manages subordinate supervisors who supervise employees in the Sales, Service and Parts Departments.  Responsible for the overall direction, coordination, and evaluation of this unit.  Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Two to four years related experience and/or training; or equivalent combination of education and experience.


Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors.


Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.


Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.


Valid Driver's License

State Sales License

PHYSICAL DEMANDS  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear.  The employee frequently is required to stand, walk, sit, and reach with hands and arms.  The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl; and taste or smell.  The employee must occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and depth perception.

WORK ENVIRONMENT  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, fumes or airborne particles, toxic or caustic chemicals, and outside weather conditions.  The noise level in the work environment is usually moderate.


To the CFO, Controller and all owners of the corporation.

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