Senior Director, HPP Marketing and Communications

  • Sutter Health
  • Sacramento, CA
  • Aug 26, 2020
Full time Health Care

Job Description

**Position Overview:** Develop and drive a proactive, data/insights driven marketing strategy, program implementation, and communications program for Sutter Health Plan Partnerships and Products (SH HP3) that supports growth and develiver marketing targets. Develop and manage all end user engagement marketing and communication strategies that drive preference and growth for Sutter Health's Plan Partnerships and Products (HP3) offerings to brokers, employers, and employee audiences. Oversee all offline and online brand identity, UX product experience, marketing strategy, advertising, and media relations to support member and engagement objectives. The position reports to Chief Marketing & Brand Officer and to CEO, Health Plan Products and key executive management within HP3. In support of HP3, manage alignment with Sutter Health's system brand equity and expression to develop tone, and voice into compelling on/offline design, multi-media, print, direct mail, and special events that keeps the portfolio of Business to Business (B2B) brands relevant. Develop targeted B2B integrated marketing strategies, for HP3 to develop engaging communications and messaging that builds brand awareness, familiarity and inclusion to targeted audiences. Lead strategic design initiatives that showcase our innovative products and services while providing Sutter Health's HPP with a competitive marketing advantage to brokers, employers, providers, members and prospective members. Manage a successful portfolio of digital and mobile marketing programs to include portals, web, print, digital and social media channels to promote existing and new experiences and campaigns to new levels of effectiveness and measurability. This includes responsibility of leveraging technology, data, and analytics to drive optimization in results and ROI. The Senior Director will champion HP3 brands and focus on continuous monitoring of key marketing and competitive trends and positioning, actively leading and incorporating new technology, tools, and best modern marketing best practices to empower and enable teams to drive positive outcomes for our customers and the business. This role will have the capability of being based out of Sacramento or San Francisco and will depend on the chosen candidates location. **Qualifications:** **Education** • Bachelor's Business Administration, Communications, English, Journalism, Marketing, Public Relations or related field required • Master's Business Administration (MBA), Communications (MSc), M.S. in Public Relations and Corporate Communications or related field preferred • Other Active membership in the Public Relations Society of America (PRSA), American Marketing Association (AMA), International Association of Business Communicators (IBAC), or other similar peer organizations Preferred • Other Accreditation in Public Relations (APR) from PRSA Certified Marketing Management Profession (CMMP) or similar peer certification preferred **Experience** • 10+ years Seasoned professional with marketing, communications and public relations expertise as typically obtained during 10 years of experience in progressively senior positions in the healthcare industry Required • 10+ years Familiarity with state and federal regulatory guidelines in healthcare products, marketing and communications, industry trends, Medicare Advantage, PPO, EPO and POS. A solid awareness of the Affordable Healthcare Act (ACA), DMHC, CMS, DOI Required • 10+ years Demonstrated expertise in the development of strategic marketing and communications strategies in support of reputation and branding, including media relations, executive visibility, stakeholder relationship-building, and marketing programs to advance the organization’s strategic mission and goals Required • 10+ years • Solid management experience, including the ability to optimize all forms of marketing tools and communications to achieve strategic objectives, to build brand awareness and loyalty, and to grow client and member/patient market share Required • 10+ years • Proven experience is using marketing analytics to make informed business decisions and to demonstrate ROI. Required • 10+ years Proven experience is using marketing analytics to make informed business decisions Required • 10+ years Reputation as a team player who is able to work with corporate communications peers and leaders in brand, marketing and related divisions, to collaboratively develop integrated programs that transcend organizational charts and functional silos Required • 10+ years Direct experience managing and partnering with external agencies and consultants; managing and mentoring staff; and leading communications in times of change, including growth, integration and business transformation. Required **Skills and Knowledge** • Demonstrated advanced knowledge of online/offline marketing, communications planning, B2B marketing, broadcast/multi-media, media relations, news media spokesperson techniques, publications, Web site development and UX, special events, executive speech writing, sponsorships, telecommunications, research, and advertising • Expert understanding of product brand life-cycles and purchasing behavior (both consumer and business) • Proven knowledge of conceptual development, practices, and procedures in print/web/video design industry • Comprehensive knowledge of multimedia publication processes and awareness of industry trends for key audience/markets • Demonstrated knowledge of marketing, resource management, sales and leadership, including a solid understanding of healthcare products, insight to the unique issues in healthcare marketing, and expertise in effective brand strategies and solutions • Strong business acumen in the healthcare industry and exceptional analytic skills with the proven ability to provide innovative solutions to complex problems and to meet customer-driven business objectives • Understanding of and experience with Lean or other process improvement philosophies and methodologies desired • Demonstrated ability to synthesize information and ideas across a variety of subject matter areas and to create plans that generate an engaging and positive end user experience across product lines that drive preference and growth • Ability to energize, mobilize, and influence by fostering productive and collaborative working relationships with internal and external constituencies • Proven ability to evaluate best in clasee advertising and media proposals, craft persuasive messaging and analyze market research in a health care setting • Professional writing and editing skills; excellent spokesperson skills with the ability to articulate a vision while exhibiting a positive public speaking presence • Solid budget and finance skills, with the ability to negotiate effectively with staff, senior management, vendors, media partnerships, external agencies and organizations • Competency in Microsoft Office suite, including working knowledge of Tableau, InVision, and statistical analysis software such as Google Analytics • Excellent leadership and communication skills with the ability to present views in a clear and compelling manner and develop trust and influence as a thought leader with a broad relationship base. **Organization:** Sutter Health System Office **Employee Status:** Regular **Benefits:** Yes **Position Status:** Exempt **Union:** No **Job Shift:** Day **Shift Hours:** 8 Hour Shift **Days of the Week Scheduled:** Monday-Friday **Weekend Requirements:** None **Schedule:** Full Time **Hrs Per 2wk Pay Period:** 80 All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, marital status, sexual orientation, registered domestic partner status, sex, gender, gender identity or expression, ancestry, national origin (including possession of a driver's license issued to individuals who did not present proof of authorized presence in the U.S.), age, medical condition, physical or mental disability, military or protected veteran status, political affiliation, pregnancy or perceived pregnancy, childbirth, breastfeeding or related medical condition, genetic information or any other characteristic made unlawful by local, state, or federal law, ordinance or regulation. External hires must pass a background check/drug screening. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state, and local laws, including but not limited to the San Francisco Fair Chance Ordinance.