Director of Marketing

  • Baydin
  • Sacramento, CA, USA
  • Jan 14, 2020
Full time Management Marketing

Job Description

Boomerang is looking to bring on a marketing director to build out our team and help us tell the stories of how our productivity solutions brighten days and make organizations more effective

Boomerang has built a profitable, multi-million dollar business by virtue of making remarkable products that people love using and are willing to share. Boomerang’s business model is a mix of B2C and B2B, so we’ve been able to run successful projects in many areas of marketing: partner marketing, press, paid advertising, content marketing, email marketing, social media, video, and more. We’d love to work with a great marketing director to see that list of successful projects grow even faster.

You’ll work with us to establish a new office in Sacramento, recruit a team of 2-3 marketing folks to work with you in it, and set up goals and objectives for your team. You’ll provide day-to-day supervision of that team, serve as the liaison between our Mountain View headquarters and the Sacramento office, plus pitch in with marketing efforts as time allows.

If you specialize in rebranding, don’t need any data or any context to tell us how to change our pricing, or interpret the responsibilities listed above to mean “dictate what to build to our engineering and product teams,” our competitors are hiring too! On the other hand, if you're excited about telling stories, writing persuasive copy, building relationships, keeping a bunch of balls in the air without dropping the important ones, and signing up a million new customers, you might be a perfect fit.

Responsibilities:
  • Overall responsibility for the strategy and success of digital marketing programs including search and display advertising, SEO, website tracking and analytics, email campaigns, and marketing efforts surrounding product launches
  • Recruiting, building, and leading a marketing team
  • Establishing our office in Sacramento, and serving as the primary connection point between the two offices
  • Building relationships with companies, outlets, and people who have audiences that are compatible with our products' user base
Requirements:
  • 5+ years of experience in digital software marketing (SaaS preferred), including 2+ years of direct supervisory experience
  • Enough math skills to be able to track and measure the results of your efforts.
  • Strong writing skills. Even stronger persuasive writing skills
  • Good judgment and a solid moral compass
  • The ability to take responsibility for driving projects to completion and the level of organization and competency to track those projects
  • Extensive experience driving, measuring, and iterating on marketing campaigns
  • A working knowledge of Cialdini’s research in persuasion
  • A willingness to travel to our Mountain View headquarters for a week or two per year, plus day trips approximately once per month

Please send a resume, a thoughtful cover letter (including a description of a project you’d be excited about working on with us), and a marketing-focused writing sample (landing page copy, press release, app store description, etc.) to i.want.to.work@baydin.com to apply.