May 20, 2019

Digital Marketing Analyst

  • Franklin Templeton Investments
  • Rancho Cordova, CA, USA
Full time Marketing

Job Description

Responsibilities include:

  • Partnering with business owners to provide internal consulting and project delivery expertise to address business needs and best leverage web and mobile capabilities.
  • Effectively utilize Google Analytics and other data sources to create insights across Franklin Templeton’s global websites 
  • Applying business insight and understanding of web capabilities to ensure marketing initiatives are in line with corporate strategies and specific (local/regional/global) business goals to meet the needs of our primary website users.
  • Demonstrating web / mobile marketing expertise through the ability to prepare and deliver complex data and campaign analysis in the form of professional and engaging presentations.
  • Incorporating effective judgment and decision making skills to shape and manage the scope of marketing initiatives, balance multiple priorities, and maintain a high-level of attention to detail in a fast paced environment. 
  • Recommending website changes based on insights drawn from site analysis & competitive market analysis that will improve overall results in terms of usage in regards to channel traffic & the customer experience.
  • Overseeing promotional efforts for new content across public and advisor websites, collecting and analyzing metrics to identify best practices, change approaches and guide future strategies.
  • Support the SEO program - managing tools, documenting and communicating best practices and implementing improvements to increase rankings. 
  • Conducting competitive assessments to identify emerging strategies and recommending improvements for web, mobile and social media integration efforts relative to other mutual fund companies.
  • Web / mobile campaign performance tracking - analyze and create reporting dashboards for site visits / visitors, traffic flows and event completion results on a bi-weekly/monthly basis across our global web and mobile sites.
  • Acting as a project coordinator for small to mid-sized projects - developing timelines, understanding dependencies, mitigating risks and collaborating with multiple teams / resources to complete deliverables.
  • Staying abreast of new marketing developments through contacts with professional organizations, publications and vendors.

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