Partnering with business owners to provide internal consulting and project delivery expertise to address business needs and best leverage web and mobile capabilities.
Effectively utilize Google Analytics and other data sources to create insights across Franklin Templeton’s global websites
Applying business insight and understanding of web capabilities to ensure marketing initiatives are in line with corporate strategies and specific (local/regional/global) business goals to meet the needs of our primary website users.
Demonstrating web / mobile marketing expertise through the ability to prepare and deliver complex data and campaign analysis in the form of professional and engaging presentations.
Incorporating effective judgment and decision making skills to shape and manage the scope of marketing initiatives, balance multiple priorities, and maintain a high-level of attention to detail in a fast paced environment.
Recommending website changes based on insights drawn from site analysis & competitive market analysis that will improve overall results in terms of usage in regards to channel traffic & the customer experience.
Overseeing promotional efforts for new content across public and advisor websites, collecting and analyzing metrics to identify best practices, change approaches and guide future strategies.
Support the SEO program - managing tools, documenting and communicating best practices and implementing improvements to increase rankings.
Conducting competitive assessments to identify emerging strategies and recommending improvements for web, mobile and social media integration efforts relative to other mutual fund companies.
Web / mobile campaign performance tracking - analyze and create reporting dashboards for site visits / visitors, traffic flows and event completion results on a bi-weekly/monthly basis across our global web and mobile sites.
Acting as a project coordinator for small to mid-sized projects - developing timelines, understanding dependencies, mitigating risks and collaborating with multiple teams / resources to complete deliverables.
Staying abreast of new marketing developments through contacts with professional organizations, publications and vendors.
Since 1947, our firm has been dedicated to delivering exceptional asset management for our institutional, retail, and high-net-worth clients. By bringing together multiple, world-class investment teams in a single firm, we’re able to offer specialized expertise across a full range of asset classes, supported by the strength and resources of one of the world’s largest asset managers. This has helped us become a trusted partner to financial advisors and investors across the globe.